Summary of Skills

I have over 20 years of experience in web design, internet marketing, technical writing, content creation, data management, and SEO consulting. I’m an innovative and versatile technical professional who can see the “big picture” and express ideas clearly and logically using creativity, data, and technical knowledge.

This includes the designing and creation of successful internet marketing strategies and writing compelling SEO-friendly content on a variety of topics.

Areas of Expertise

  • Expert knowledge of SEO internet marketing strategies and search engine best practices.
  • Understands the behavioral and motivational factors that drive internet users.
  • Ability to effectively research any subject matter to write knowledgeable and engaging content.
  • Self-motivated with a high level of creativity and an extreme level of detail.
  • In-depth knowledge of content creation and writing.
  • Excellent communication skills with the ability to communicate through online channels.
  • Able to multi-task and manage projects simultaneously and efficiently.
  • Extensive knowledge of professional software and industry-standard web design tools.

Professional Experience

Content Specialist & Marketing Consultant

TopIMR.com (2011 – present contract position)

  • Researches industry-specific data to formulate effective marketing plans.
  • Facilitates and oversees marketing and SEO strategies for small businesses.
  • Optimizes websites for SEO with immediate measurable traffic increases.
  • Designs and manages lead captures, sales funnels, email campaigns, and digital marketing projects.
  • Writes user-friendly and informative SEO content on a variety of topics.
  • Manages detailed data and marketing reports to increase R.O.I.


Resume Writer & Resume Designer

CompleteResumes.com (2019-2021)

  • Created entry-level, mid-level, and executive resumes for all professions.
  • Prepared cover letters and Linkedin profiles.
  • Designed resume templates using Word.
  • Proof-read existing resumes and offered professional critiques.


Co-Founder & Content Marketing Publisher

ModernPregnancy.com (2019-2020)

  • Researched keywords and relevant topics to formulate specific content strategies.
  • Coordinated articles, images, and social pushes to maximize marketing endeavors.
  • Created all assets, graphics, collateral, and marketing materials.
  • Wrote, edited, and published content directly to social platforms.
  • Oversaw and managed freelance writers to maximize collective efforts.


Web Designer & Marketing Strategist

Internet Marketing Results, Inc. (2006 – 2011)

  • Designed websites, logos, blogs, and branding strategies for companies.
  • Worked on mobile application interfaces and digital marketing materials.
  • Managed effective internet marketing and SEO campaigns.


Data Management & Web Designer

eSchoolProfiles.com (2002 – 2006)

  • Organized and managed national school database data.
  • Wrote technical documentation for school-based software.
  • Designed school graphics for lead generation.
  • Implemented school-based data into websites.
  • Lead web designer for the creation & management of real estate websites and marketing.

Technical & Software Skills

  • HTML, CSS, Javascript, PHP, WordPress
  • Adobe PhotoShop, Illustrator, Dreamweaver, InDesign, RoboHelp
  • Microsoft Office, Visual Studio
  • Google Console, Analytics, PPC Management
  • Technical Writing, Grammar, SEO, Digital Media Best Practices

Education & Training

Colleges

B.S. Information Technology

Colorado State University-Global Campus (2018)

A.A. Behavioral Science

San Diego City College (2011)

Certifications

Certified Professional Resume Writer (CPRW)

Professional Association of Resume Writers and Career Coaches (in progress)

Web Design Certification

San Diego State College of Extended Studies (2002)

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